EventCamp NYC 2010

What is an online conference community and how can it benefit your event? Hear from two of the leading community providers about why you need a community for your next event and what is the best way to engage attendees through a community. How do you get started? How do you spread the word? What not to do on your community and more.

As companies, including event and meeting planners, participate in the conversation that is social media, the art of listening becomes a requisite. How can you participate if you don't know what people are saying, right? This session will show you not only how to find conversations relevant to your event or conference and help you understand how to participate meaningfully in them, but help you understand how to participate meaningfully in them, leverage them for business intelligence and measure and quantify them appropriately.

In this session, Deirdre Breakenridge will illustrate how to develop a social media strategy that focuses on building awareness and community around your events, from selecting the players and the platforms to the channels and measuring the engagement/experience. Breakenridge will cover a best practices approach to clearly identifying objectives and goals, key performance indicators, content/messaging strategy, developing social channels, conversation monitoring, analytics and measurement and ultimately how to turn your event participants into your event champions.