Deirdre K. Breakenridge is President, Director of Communications at PFS Marketwyse. A veteran in the PR industry, Deirdre leads a creative team of PR and marketing executives strategizing to gain brand awareness for their clients through creative and strategic public relations campaigns. She counsels senior level executives at companies including RCN Metro Optical Networks, Quality Technology Services, JVC, Michael C. Fina and Kraft.

Deirdre is an adjunct professor at Fairleigh Dickinson University in Madison, New Jersey where she teaches courses on Public Relations and Interactive Marketing for the Global Business Management program. She is the author of three Financial Times business books:

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On The Web

Schedule

(1 total)
Sat Feb-06, 7:15 PM CST- 8:30 PM CST
Closing General Session: Social Marketing & ROI for Your Event

Conversations

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Group
Jan 29
All: who's staying at hotel Friday night?
"Wish I was staying in the City on Friday night. Will be driving in on Saturday."

Feeds Web Items

Deirdre B
Feb 14
Web Site PR 2.0: Owning Your Influence Last week I created a video blog about my reading regimen.  As I went over my favorite reading resources, two articles stuck in my mind. ...
Deirdre B
Feb 9
Web Site Social Media Policy Development: A Best Practice Approach The key to building an effective social media policy is to customize the guidelines to meet the needs of your organization. A well develo...
Deirdre B
Feb 8
Web Site A Daily Reading Regimen to Keep You in the “Know” You may have heard me say this before, but it’s really important to read everyday to stay on top of the trends, news and industry informa...
Deirdre B
Feb 4
Web Site A Visual Look at a Few of Traackr’s PR Influencers When Traackr reported the Top 25 PR Influencers, I thought it would be fun to quickly find out a little more about some of the bloggers o...
Deirdre B
Jan 31
Web Site PR 2.0 Comment Response Chart I’ve been studying brand responses to blog posts and comments for quite some time. However, a recent Facebook incident made me build my o...