While my primary function is creative direction and strategic communications within marketing, I also have a leadership role in developing and implememting a global green meeting strategy for Oracle, with a heavy emphasis on what we do to make our annual user conference of 40,000 people sustainable.

I was also the program co-chair for the 2009 GMIC conference.

I sit in a group at Oracle called MarketingLab. This group is tasked with looking at emerging methodologies, tools and technologies, especially in social media/Web 2,0 and digital marketing and helping to establish guidelines within marketing for how to integrate these into marketing programs, events and customer engagement. This group is also tasked with training and evangelizing the rest of marketing on social media/Web 2.0

Matches

Matched on: speaker, socialmedia, online strategy, Associations, and #Eventprofs
Matched on: socialmedia, online strategy, coporate events, Associations, and #Eventprofs
Matched on: socialmedia, ECNC 2011 Attendee, coporate events, Associations, and #Eventprofs
Matched on: socialmedia, online strategy, coporate events, Associations, and #Eventprofs
Matched on: speaker, online strategy, coporate events, and #Eventprofs

On The Web

Schedule

(10 total)

I'm speaking at:

Sun Feb-13, 9:30 AM CST- 10:30 AM CST

I'm attending:

Sat Feb-06, 1:00 PM CST- 2:00 PM CST
Sat Feb-06, 1:00 PM CST- 2:00 PM CST
Sat Feb-06, 2:00 PM CST- 3:00 PM CST
Sat Feb-06, 3:00 PM CST- 4:30 PM CST
Sat Feb-06, 4:45 PM CST- 5:45 PM CST

Conversations

All
Group
Feb 5
"bummed that our hybrid event session is concurrent with this and I can't do both :-("
All
Group
Feb 4
"I like both, so will go wherever you all want to go. hopefully, the weather won't keep me from getting there to join you all."
All
Group
Jan 27
"Love the fishbowl idea. it's a cool format and can be really interesting and engaging for the audience if they are into it (and I agree with Tony that this audience should be totally into it).Per your questions:1) - We've used social network to have attendees propose and vote on sessions to be delivered at Oracle OpenWorld. We're working on some new ideas to promote more user-generated conten..."
Calendar
Jan 22
"well, that could happen as simply as an event hashtag and using Twitter and a Facebook fan page if it was really set up right and monitored and managed the right way.I do agree that there could absolutely be value in an event specific, niche community, but I worry that many events are doing it without any clear goals on what they're hoping to achieve, how they really want to engage attendees an..."
All
Group
Jan 22
"I'm there Saturday night, leaving Sunday morning for the Green Meetings Industry Council conference in Denver. would love to have dinner Saturday night."
Calendar
Jan 22
"I wish I had more time to keep up with Engage 365. need to catch up a bit before Event Camp.for this session, Tony, I hope we can really dive into the conversation about the value (or lack of value) of an event specific community as opposed to using existing social channels and letting the conversation happen more organically. sometimes it feels forced when an event tries to build a community..."
All
Group
Jan 21
"I arrive late afternoon and should be at hotel by around 5 pm, hopefully. definitely up for getting together Friday evening. keep me posted on plans."

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